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  • Campaign Video of Nexcare™ Tegaderm™ Dressing wins “Best Idea – Video” in MARKies Awards 2016

    2016-06-01
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    Campaign Video of Nexcare? Tegaderm? Dressing wins “Best Idea – Video” in MARKies Awards 2016

    Campaign Video of Nexcare? Tegaderm? Dressing was chosen as one of the “Best Idea – Video” in the MARKies Awards 2016. It employs finger puppets – a fun and memorable way of presentation – to bring out the core message: “Do whatever you like, and we will back you up.”

    Campaign Video of Nexcare? Tegaderm? Dressing wins “Best Idea – Video” in MARKies Awards 2016

    Campaign Video of Nexcare? Tegaderm? Dressing was chosen as one of the “Best Idea – Video” in the MARKies Awards 2016. It employs finger puppets – a fun and memorable way of presentation – to bring out the core message: “Do whatever you like, and we will back you up.”

    Campaign Video of Nexcare? Tegaderm? Dressing wins “Best Idea – Video” in MARKies Awards 2016

    Campaign Video of Nexcare? Tegaderm? Dressing was chosen as one of the “Best Idea – Video” in the MARKies Awards 2016. It employs finger puppets – a fun and memorable way of presentation – to bring out the core message: “Do whatever you like, and we will back you up.”

    Campaign Video of Nexcare? Tegaderm? Dressing was chosen as one of the “Best Idea – Video” in the MARKies Awards 2016.

    It employs finger puppets – a fun and memorable way of presentation – to bring out the core message: “Do whatever you like, and we will back you up.”

    The video, created and produced by Yellow and Loud, is part of the Nexcare online campaign “Nexcare Keeps Caring You” launched by 3M Hong Kong at the end of last year for its Tegaderm? products. The campaign aims at showcasing the benefits of this convenient all-in-one waterproof wound care dressing, consists of breathable film and non-sticky pad, which is most suitable for kids and people of active lifestyle.

    The MARKies Awards, organized by the prestigious Marketing magazine, is an annual celebration of creativity, effectiveness and media execution. A panel of Asia’s top creative minds and senior marketers are invited to evaluate individual campaigns, either unique one-offs to long-term campaigns and programs, across two distinct areas: creative ideas and media usage. The Awards recognize the most innovative, creative and effective campaigns or projects carried out in Hong Kong for the Hong Kong market or for a regional market that includes Hong Kong.


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  • 3M technology continues to improve people's daily lives. As of the end of 2019, 3M global sales of more than 32.1 billion US dollars, nearly 96,000 employees connecting with customers around the world to develop business. To learn more about 3M's innovative solutions to the world’s challenges, please visit www.3M.com or follow @ 3MNewsroom on Twitter to find out more about our developments.


About 3M Hong Kong

  • 3M Hong Kong Limited, a wholly-owned subsidiary of 3M Company, was founded in 1961 to satisfy customers with superior quality, value, and service. Primarily served as a sales and marketing hub for 3M products, we focus on four major businesses including Consumer, Health Care, Safety & Industrial, Transportation and Electronics. For more information, please browse www.3M.com.hk or follow @3M Hong Kong on Facebook.


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