3M invested ten years and tens of millions of dollars looking for ways to help make nighttime driving safer. The result is 3M Full Cube Technology—the first material of its kind with true, 100 percent efficient optical elements. Incorporated into 3M™ Diamond Grade™ DG³ Reflective Sheeting, 3M Full Cube Technology nearly doubles the effective brightness of roadway signs.
At night, highly retroreflective sheeting helps make traffic signs not only more conspicuous, but also quicker to understand. In fact, a recent study at the University of Iowa found a direct relationship between a sign's brightness and a driver's ability to see the sign and its message. Take the full cube challenge now to see the difference brighter sheeting can make.